Luigi Pira, the history of a family from Langhe.

Our family has had a bond with the hills of Serralunga d'Alba since the end of the 19th century. Five generations later, we are walking on the same ground, with the same castle on the horizon.

About us

People who have loved, cared for and worked their vineyards through generations.

We love the vineyards where we grew up, because they are indeed part of our family. We want our wines to express the quality of the grapes and the unique features of Serralunga d'Alba.

Our Values

People who have loved, cared for and worked their vineyards through generations.

We love the vineyards where we grew up, because they are indeed part of our family. We want our wines to express the quality of the grapes and the unique features of Serralunga d'Alba.

And there is something unique about grapes in Serralunga.

Soil geology in Serralunga is dominated by 'Lequio Formations', which result in structured, age-worthy wines.

Explore our vineyards

Winery tours

Visit our wine cellar and discover the tasting session: a journey into the heart of Serralunga, through the great red wines typical of the area.

Book a tasting