Luigi Pira, the history of a family from Langhe.
Our family has had a bond with the hills of Serralunga d'Alba since the end of the 19th century. Five generations later, we are walking on the same ground, with the same castle on the horizon.
Our Values
People who have loved, cared for and worked their vineyards through generations.
We love the vineyards where we grew up, because they are indeed part of our family. We want our wines to express the quality of the grapes and the unique features of Serralunga d'Alba.
Our Values
People who have loved, cared for and worked their vineyards through generations.
We love the vineyards where we grew up, because they are indeed part of our family. We want our wines to express the quality of the grapes and the unique features of Serralunga d'Alba.
Our wines
Because 'Good wine is made in the cellar when good grapes meet good knowledge. The former without the latter is mute, the latter without the former is blind."
* Bignami
Wines
And there is something unique about grapes in Serralunga.
Soil geology in Serralunga is dominated by 'Lequio Formations', which result in structured, age-worthy wines.
Our regionWinery tours
Visit our wine cellar and discover the tasting session: a journey into the heart of Serralunga, through the great red wines typical of the area.
Tastings
Discover RESPIRA, our new hospitality project
A place immersed in the vineyards of Serralunga d’Alba: an ancient farmhouse converted into a hospitality facility where you can spend a holiday of relax, slow rhythms and contact with nature