For over a century, the same family, in the same vineyards.

Our family has had a bond with the hills of Serralunga d'Alba since the end of the 19th century. Starting in the 1950s, Luigi Pira, together with his wife Rosa, transformed the estate into a wine-growing business, aiming to enhance the valuable product of Serralunga d'Alba.

Learn about our philosophy

Serralunga d’alba

A unique natural heritage. A heritage to be known, protected, and enhanced.

Our wines are the result of a journey through generations - from Luigi's grandparents to his granddaughters - a journey of traditions and devotion, of growth and an eye to the future. A journey that has taken place entirely in the generous grounds of Serralunga d'Alba.

A unique natural heritage. A heritage to be known, protected, and enhanced.

Our wines are the result of a journey through generations - from Luigi's grandparents to his granddaughters - a journey of traditions and devotion, of growth and an eye to the future. A journey that has taken place entirely in the generous grounds of Serralunga d'Alba.

Vinifying the fruits of the vineyards we care for.

The first step taken by Luigi marked a significant imprint for the company and, in the early 1990s, with the arrival of his sons Gianpaolo, Romolo and Claudio, the family began bottling their own wines, seeking the highest quality.

Find out about our wines

A family-run business

Wines speaking about bonds. Between people, with the region, with quality.

Today, the company is run not only by the Pira brothers, but also by Gianpaolo's family: his wife Tiziana and his daughters Annalisa and Elena. The family takes care of all the tasks: from taking care of the vineyards, through the delicate phase of vinification, all the way to tastings in the cellar.